Rocawear

Designed for Pinnacle Exhibits.  A 50' x 50' exhibit for WSA in Las Vegas. Best in show winner at WSA and featured in Exhibitor Magazine.  Rocawear is a lifestyle brand launched by Jay-Z and based in New York. Rich color, texture and exclusivity creates a luxurious moment for guests. The portal into its environment is LED, with video content adding motion to the architecture.

Dynamic form serves graphics and product. Louvers reveal luxury inside. Chandeliers sparkle. Lifestyle is the key motivation behind the design.  Clean lines reveal the essence of the product without overpowering. 

Luxury on the inside too. Guests, by invite, enjoy lounge and DJ bar. The line preview is the backdrop to this space.

 
 
 
 

Sony PlayStation

Designed for Pinnacle Exhibits.  A 90' x 167' exhibit for E3 in Los Angeles. Winner of Exhibitor Magazine's bronze award. PlayStation leads the gaming industry, a point made each year at the Electronics Entertainment Expo. Modularity matters - the architecture comprises 18 building blocks sized to fit on shipping container trucks.  It's  plug-and-play, with gaming on all levels.  Enter the space  - a 50' video wall is the backdrop to hundreds of game titles. Press events are held on the second floor. This exhibit, designed in 2009, continues to evolve.

 
 
 

Bonfire

Designed for Pinnacle Exhibits.  A 40' x 50' exhibit for SIA in Las Vegas. Curtains of light are implied walls, exposing the dynamic interior. Models roam along the central runway above two full product lines and selling tables. Simplicity and a modern, clean environment where the product comes first.

 

 
 
 

Gravis

Designed for Pinnacle Exhibits.  A 20' x 50' remodeled exhibit for SIA in Las Vegas.  Winner of Most Innovative award at WSA. Formerly white, silver and glass. The new look of marketing material inspired this refresh. Wall panels are euro ply stained black. Topo features are CNC cut, exposing the lighter color wood. Lines are clean and simple, leading the product and branding to the foreground.

 

 
 
 

Autotrader

Design and collaboration with Czarnowski.  An interactive experience in the lobby of the New York Auto Show. The landscape, defined with bright blue and orange spheres, is a discovery of the brands and shopping experience they provide.

 

 
 
 

SRAM

Designed for Pinnacle Exhibits.  A 50' x 50' exhibit for Interbike in Las Vegas. Modular to accept new brands into the SRAM family. Made from towers, conference rooms, genius bar and component fixtures, the environment is flexible for many configurations. Colors reflect the culture of the product. Flooring is the show hall concrete floor.

 

 
 
 

Microsoft

Designed for Pinnacle Exhibits.  A 12m x 15m exhibit for Photokina in Germany. Showcasing the latest photo software technology with an employee photo gallery. Canopies define the space and contain the experience. Depth springs from glass and reflective materials. A theater greets attendees at the front, while product categories live around the perimeter. The central core is tech and conference.

 

 
 
 

Leupold Stevens

Designed for Pinnacle Exhibits.  A 20' x 30' exhibit for Shot Show in Las Vegas. Designed for an industry low on extraneous styling, Leupold agreed to simple, strong architecture without nonsense. The culture of firearm design is purposeful. We felt the environment should speak this language.

 

 
 
 

Salomon

Designed for Pinnacle Exhibits.  A 40' x 50' exhibit for SIA in Las Vegas. Salomon displayed boots, bindings and boards on the opposite side of their sibling, Bonfire. Honest materials, super cool graphics and smart, modern ways to display product are all integral with the designed environment.

 

 
 
 

Buff

Designed for Greenspace.  A 20'x 30' exhibit for Summer Outdoor Retailer in Salt Lake City. The Buff product line is colorful and vast. It's headwear for active people. This exhibit plays up the product by complimenting the lifestyle without competing against it. Clean, modern curves and a continuous pattern frame the experience. Modularity insures flexibility.

 

 
 
 
 

Fixtures

Retail and trade show environments require well planned and on-brand fixtures, putting product in the best light. My experience includes multi-directional floor units, wall mounted shelving and face-outs, graphic placement, and overall space planning. I am well versed with modular design, material selection and cost analysis.